Many people are turning to cleansing conditioners. Why, you ask? Because many people are discovering that there are harsh sulfate chemicals inside of most shampoo products. The more common sulfate is sodium lauryl sulfate (SLS) which is used to help lift the grease out of the hair. Another problem is that with color treated hair, harsh sulfates can make your hair color fade quicker, and then more money is spent in the salon getting color re-done. Some are turning to a very basic form of “no-poo shampooing” of baking soda or apple cider vinegar. Others have taken a different approach by creating “Cleansing Conditioners“.
Chaz Dean is one of those creators with his product Wen.Wen is created with 5 simple ingredients: Glycerin, Chamomile Extract, Wild Cherry Bark, Rosemary Extract and Panthenol. Washing your hair with these natural ingredients, the hair is cleansed without using sulfates that tend to strip the hair of natural oils.
This way, the hair is cleansed, stays moisturized, is more manageable and color lasts longer.Other companies are catching on to the trend and are creating their own lines of cleansing conditioners as well, such as L’oreal Paris, Pantene Pro-V and TRESemme. Try it out for yourself and see what cleansing conditioners can do for your hair.