There is traditional makeup, and then there is Lime Crime, which hits the sassy, sexy note.
Russian born Doe Deere launched her Lime Crime brand in 2008, frustrated that even a metropolis the size of New York City barely sold brightly colored cosmetics. In an interview with IdeaMensch.com, the lavender-haired businesswoman said she developed the popular line to give makeup-obsessed fans an alternative.
Doe Deere made it her mission to offer highly pigmented lipsticks, eye shadows and eye liners in vivid shades you would never find with other makeup labels. These bright, glam and naughty cosmetics allow women and men, too, to find their own standard of beauty. When you put on Lime Crime, you will turn heads, because the colors and textures are out of this universe.
Putting on bold makeup empowers you, says Doe Deere at her Lime Crime shopping website’s About Me page. It can change your life:
“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!”
Apparently, the message has meant something to Doe Deere’s global fan base. Today, her super popular Instagram page counts more than 2.7 million followers. Lime Crime has become the social media darling in a very brief time.
Young people admire Doe Deere’s business savvy and her quick adjustment to life here in the United States. Her strong work ethic and maintaining a hands-on approach to her company has allowed Lime Crime to soar to new heights.
The CEO and founder is busy daily, checking in with the brand’s creative director, participating with company meetings and collaborating with a chemist when developing new makeup products.
Doe Deere also wears every product she sells, so she can sample its quality, color, texture, how it wears on the face, etc. If the product is sub-par, she won’t allow it to be sold.
Social media plays a major role in Lime Crime’s e-commerce presence, and Doe Deere enjoys interacting with her many beautifully adorned fans. It was Doe Deere who brought bright blue lipstick to the masses and inspired it to go mainstream. Lime Crime’s Denim Blue Perlees liquid matte metallic lipstick is absolutely stunning and become a huge favorite at red carpet events.
Colorful hair, fashion and makeup make Doe Deere happy and free to be. She believes the trio go together. Lime Crime, because it’s in your face.