Mike Baur of Swiss Startup Factory



Mike Baur is the Swiss Businessman who Co-founded and is currently a managing partner of Swiss Startup Factory. Before this, he had been working in the banking industry for two decades. Some of the companies that he worked for include UBS and Clariden Leu.


Just like a real entrepreneur, he quit that job and decided that it was time he started something of his own. So, together with Max Meister and Oliver Walzer, he started the Startup Factory in 2014.


A Little History


Mike worked with the private banking sector in Switzerland and from the position of a commercial apprentice to the system, he moved up the ladder to become the co-founder of Swiss Startup Factory.


He is now at the head of a large Swiss Private Bank which is leaps and bounds ahead of where he was. This company is now the #1 independent and privately financed early stages ICT Startup Accelerator in Switzerland.


His Interests


He has done a lot of jobs with the youth entrepreneurs in his country understanding very well that they are the ones with the ideas and the strength to build up their country. He understands the lack of capital that youths undergo hence abandoning their projects, hopes and dreams.


He does not just give them the capital to start their own things but also follows up to mentor them and guide them because he understands the need to be led through unfamiliar territory. This has been what has put him where he is.




He also participated as a jury member at the START Summiteer which is a startup pitching contest of the University of St Gallen. He was there because of his role in financing the youth entrepreneurs which is a noble line of work.


He was named the Deputy Managing Director of CTI Invest when Swiss Startup Partnered with CTI. In early 2016, he was the one who led the group through the accelerator program with the Goldbach Group.


He also was at the helm of the partnership of Swiss Startup with Fintech Fusion in February 2016. He eventually appeared in the Wall Street Journal where they detailed his rise from the days as a banker in Swiss private banks to entrepreneurship and startup investments.


In Conclusion


Mike Baur is obviously a man who made all the right choices, and he is now enjoying the fruits of his labor, and he can say that he has done and is still doing his part for society, startup businesses and the youth who had long been neglected. As an entrepreneur, he takes the medal home.


EOS Knows What Women Want: Fast Company Gives Us The Low Down on Lip Balm for Millenials.

Fast Company offers an interesting look at how EOS lip balm evolved from an upstart startup to a household brand in just seven years. You can check out the full article here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.

EOS lip balm has been able to compete in the saturated drugstore lip balm market through innovation. They started with a product design that solved a lip balm problem that women have grappled with for years: the tubes are easily lost. Rather than the traditional tiny cylinder, EOS lip balm opted for a sphere that was easier to lay hands on in the depths of a handbag. They paired this fun, innovative design with organic ingredients to create a product that was a cut above the lip balm typically found in the aisles of a drugstore.

What really sets EOS apart from brands like chapstick and burts bees is their marketing strategy. EOS is a product that Target women; specifically millennial women between the ages of 25 and 35. EOS operates on the assumption that anything that a woman uses every day should feel fun and exciting. In an effort to make their cute, round lip balm feel that way to consumers EOS has focused on placing their product with style influencers and Facebook beauty bloggers in order to create a buzz around it. They also worked with millennial celebrities like Taylor Swift and Demi Lovato on product placement and endorsements. The result is that EOS currently sells over a million lip balms a week. They have become a household product just seven years after breaking into the business.


Talk Fusion’s CEO Bob Reina Rejoins MarTech Advisor as a Guest Writer

Bob Reina is the CEO and brains behind Talk Fusion, a video marketing company. Reina recently joined the editorial team of MarTech Advisor as a writer. He also published a new article on the blog that outlines the greatest video advertising trends adopted by marketers in 2017. The article identifies the video techniques and styles that were adopted in 2016 and their influence on marketing strategies adopted this year.


Reina was excited to be featured by MarTech Advisor as a guest writer. He is passionate about sharing his insight and vision to the readers of the tech blog. According to him, the insights will help readers grow mentally by educating them on how to use videos as the main content of their marketing strategies. Besides MarTech Advisor, Bob Reina also writes for The Huffington Post as a contributor. His first piece for MarTech Advisor focused on how video marketing can enhance profits and customer engagement. It was published in 2016.


Reina’s Talk Fusion is known for transforming modern marketing endeavors by releasing the all-in-one video marketing solution. As CEO of the company, Reina identifies consumer trends, the growing popularity of videos, and market analysis. He uses this information to consult with IT professionals on how Talk Fusion can grow.


In the MarTech Advisor article, Reina tells his readers that video is the most valuable asset for an advertiser. He gives an example of how Talk Fusion’s first product was created. The product was known as Video Email and was launched in 2004. Reina believes that companies of all sizes can use videos in marketing due to the advent of digital platforms. He mentioned that his article was focused on sharing the main steps for executing video and why advertisers should use it.


About Talk Fusion


Talk Fusion is a tech company that was founded in 2007 to help businesses to stand out from their competitors. The company’s video marketing solution has facilitated the increase in profits and sales in business. Talk Fusion gained national recognition after developing an all-in-one video marketing product. The product provides advertisers a dynamic method of making marketing more interactive and fun with video.


Sujit Choudhry and His Role in Comparative Law Today

Comparative law is a course in the study of law that has existed for over a century now, and its popularity and importance to the world continues to rise as we advance towards the future. It involves the comparative study of different legal systems that range from the borders of the different nations within the globe. Comparative law’s rising significance today is majorly due to the globalization of world trade, which would entail having to take business transactions across borders and into legal sectors that are unfamiliar to those one would be used to. This makes comparative law an increasingly necessary course whether in the private or public legal system especially now since the world has become one global market. It is for that reason that certain individuals have taken the up the mandate to enforce the study of comparative law for the sake of its importance. One such individual is Sujit Choudhry, who is an internationally recognised authority on comparative constitutional law.  Based on constitutionaltransitions.org

Sujit Choudhry’s Contributions to Comparative Law

Professor Sujit Choudhry has conducted a wide range of research on comparative law and has consequently addressed a lot of issues in the study. Some of the topics relevant to the comparative law that the professor has researched on include; federalism, decentralization and secession semi presidentialism, constitutional courts, official language policy among others. As a Canadian based professor, Mr. Choudhry has among other topics written extensively on the Canadian constitutional law. His other written and edited collections include; The Oxford Handbook of the Indian Constitution (Oxford), Constitution Making (Edward Elgar, forthcoming), Constitutional Design for Divided Societies, Integration or Accommodation? (Oxford, 2008), and The Migration of Constitutional Ideas (Cambridge, 2006). These are among more than ninety other publications on articles, working papers, book chapters and reports by Sujit Choudhry.  Check tech.co.

Sujit Choudhry’s Institutional Contributions

Professor Choudhry’s greatest contribution to the comparative law is the Centre for Constitutional Transitions of which he is the founding director. This centre is the first university-based centre that mobilizes knowledge in support of constitutional building in the world. This centre achieves its objective by assembling and leading international networks of experts to bring the best strategic plans in the constitution building. Sujit Choudhry has been a member of the of municipal government in Toronto, and also sat on the Board of Directors of Legal Aid Ontario.

Have a peep on this related site.

How to succeed in life and business

Josh Verne is a business expert. He recently did a podcast sharing some tips on how to succeed in life and business. Here are some of the main points he talked about:


1) Thrive to be a leader rather than simply a boss


There are two kinds of people that can run a business. One is a leader and one is a boss. A boss hopes to always have control over his employees and transform the business to fit his needs. A leader is someone is more willing to listen and except growth advice from others. These guys will take feedback from employees and other business leaders around the globe to succeed as a whole. Those who truly succeed in life and business are leaders.


2) Open your ears before opening your mouth


Those who succeed typically are more willing to listen to other people feedback regardless of how much criticism there is to be said. It is easier to grow once you are aware of certain flaws. The less words are spoken the more powerful they are.


3) Find a balance in life


Life moves fast and it takes some balancing to keep yourself organized. The different decisions we have to make in life are about friends, family, work and traveling. One should not triumph over the other. Each category of life needs attention to live a happy, stress free lifestyle. To measure success in every aspect life it is best to look for progress that has been made.

Find out more about Josh Verne:



Igor Cornelsen Advises the Young Investor

The economy state is currently unstable, and the external factors seem not to be in favor to the investors on prnewswire.com. It is, therefore, mandatory to proceed with caution when investing in any business venture. Investing seems like an overwhelming financial practice. It is challenging and risky for people who are less experienced in the investment industry. Having the Knowledge on how a particular investment vehicle operates is, therefore, important. Igor Cornelsen takes the investor through the various tips required when making an investment.

• Do not Lose Money- The primary purpose of investing is making money. Therefore, in the case where an investment is costing you money, withdraw from it. Risk cannot be avoided when investing, however using the right procedure on angel.co and with proper decision making, it can be reduced. It is, therefore, a cardinal rule in investing, never to lose money.

• Start as early as possible- Time is critical. It is considered to be one element that determines how much one can make. Maximum returns are always realized by an investor who invested early on yolasite.com. There is no specific age limit in which someone can invest, but it is always important to start early.

• Diversify your Portfolio- Investing in one venture is precarious. In case the investment fails, the investor stands to lose all the capital at https://www.crunchbase.com/person/igor-cornelsen. It is, therefore, important to invest in various areas. Investing in different industries is regarded as distributing the risk. An investor should have a sound investment as well as a risky one. In some events, the greatest risk gives the greatest reward.

• Always have an investment adviser- Having an adviser is important especially for new and inexperienced investors. Later on, after gaining experience, one can choose to do away with the adviser. In most cases, the investor has experience and will always advise on making sound investments.

Among the advice given by Igor Cornelsen, the most important one is diversifying your portfolio. Investors are bound to lose money, but it is appropriate to have other investments to even up. Taking a look at Igor Cornelsen social media platform, in Facebook and Twitter handle, he advises his followers on ways to make good investments. He is also fond of posting different links that lead to financial advice sections.