EOS Knows What Women Want: Fast Company Gives Us The Low Down on Lip Balm for Millenials.

Fast Company offers an interesting look at how EOS lip balm evolved from an upstart startup to a household brand in just seven years. You can check out the full article here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.

EOS lip balm has been able to compete in the saturated drugstore lip balm market through innovation. They started with a product design that solved a lip balm problem that women have grappled with for years: the tubes are easily lost. Rather than the traditional tiny cylinder, EOS lip balm opted for a sphere that was easier to lay hands on in the depths of a handbag. They paired this fun, innovative design with organic ingredients to create a product that was a cut above the lip balm typically found in the aisles of a drugstore.

What really sets EOS apart from brands like chapstick and burts bees is their marketing strategy. EOS is a product that Target women; specifically millennial women between the ages of 25 and 35. EOS operates on the assumption that anything that a woman uses every day should feel fun and exciting. In an effort to make their cute, round lip balm feel that way to consumers EOS has focused on placing their product with style influencers and Facebook beauty bloggers in order to create a buzz around it. They also worked with millennial celebrities like Taylor Swift and Demi Lovato on product placement and endorsements. The result is that EOS currently sells over a million lip balms a week. They have become a household product just seven years after breaking into the business.


Talk Fusion’s CEO Bob Reina Rejoins MarTech Advisor as a Guest Writer

Bob Reina is the CEO and brains behind Talk Fusion, a video marketing company. Reina recently joined the editorial team of MarTech Advisor as a writer. He also published a new article on the blog that outlines the greatest video advertising trends adopted by marketers in 2017. The article identifies the video techniques and styles that were adopted in 2016 and their influence on marketing strategies adopted this year.


Reina was excited to be featured by MarTech Advisor as a guest writer. He is passionate about sharing his insight and vision to the readers of the tech blog. According to him, the insights will help readers grow mentally by educating them on how to use videos as the main content of their marketing strategies. Besides MarTech Advisor, Bob Reina also writes for The Huffington Post as a contributor. His first piece for MarTech Advisor focused on how video marketing can enhance profits and customer engagement. It was published in 2016.


Reina’s Talk Fusion is known for transforming modern marketing endeavors by releasing the all-in-one video marketing solution. As CEO of the company, Reina identifies consumer trends, the growing popularity of videos, and market analysis. He uses this information to consult with IT professionals on how Talk Fusion can grow.


In the MarTech Advisor article, Reina tells his readers that video is the most valuable asset for an advertiser. He gives an example of how Talk Fusion’s first product was created. The product was known as Video Email and was launched in 2004. Reina believes that companies of all sizes can use videos in marketing due to the advent of digital platforms. He mentioned that his article was focused on sharing the main steps for executing video and why advertisers should use it.


About Talk Fusion


Talk Fusion is a tech company that was founded in 2007 to help businesses to stand out from their competitors. The company’s video marketing solution has facilitated the increase in profits and sales in business. Talk Fusion gained national recognition after developing an all-in-one video marketing product. The product provides advertisers a dynamic method of making marketing more interactive and fun with video.


Sujit Choudhry and His Role in Comparative Law Today

Comparative law is a course in the study of law that has existed for over a century now, and its popularity and importance to the world continues to rise as we advance towards the future. It involves the comparative study of different legal systems that range from the borders of the different nations within the globe. Comparative law’s rising significance today is majorly due to the globalization of world trade, which would entail having to take business transactions across borders and into legal sectors that are unfamiliar to those one would be used to. This makes comparative law an increasingly necessary course whether in the private or public legal system especially now since the world has become one global market. It is for that reason that certain individuals have taken the up the mandate to enforce the study of comparative law for the sake of its importance. One such individual is Sujit Choudhry, who is an internationally recognised authority on comparative constitutional law.  Based on constitutionaltransitions.org

Sujit Choudhry’s Contributions to Comparative Law

Professor Sujit Choudhry has conducted a wide range of research on comparative law and has consequently addressed a lot of issues in the study. Some of the topics relevant to the comparative law that the professor has researched on include; federalism, decentralization and secession semi presidentialism, constitutional courts, official language policy among others. As a Canadian based professor, Mr. Choudhry has among other topics written extensively on the Canadian constitutional law. His other written and edited collections include; The Oxford Handbook of the Indian Constitution (Oxford), Constitution Making (Edward Elgar, forthcoming), Constitutional Design for Divided Societies, Integration or Accommodation? (Oxford, 2008), and The Migration of Constitutional Ideas (Cambridge, 2006). These are among more than ninety other publications on articles, working papers, book chapters and reports by Sujit Choudhry.  Check tech.co.

Sujit Choudhry’s Institutional Contributions

Professor Choudhry’s greatest contribution to the comparative law is the Centre for Constitutional Transitions of which he is the founding director. This centre is the first university-based centre that mobilizes knowledge in support of constitutional building in the world. This centre achieves its objective by assembling and leading international networks of experts to bring the best strategic plans in the constitution building. Sujit Choudhry has been a member of the of municipal government in Toronto, and also sat on the Board of Directors of Legal Aid Ontario.

Have a peep on this related site.

How to succeed in life and business

Josh Verne is a business expert. He recently did a podcast sharing some tips on how to succeed in life and business. Here are some of the main points he talked about:


1) Thrive to be a leader rather than simply a boss


There are two kinds of people that can run a business. One is a leader and one is a boss. A boss hopes to always have control over his employees and transform the business to fit his needs. A leader is someone is more willing to listen and except growth advice from others. These guys will take feedback from employees and other business leaders around the globe to succeed as a whole. Those who truly succeed in life and business are leaders.


2) Open your ears before opening your mouth


Those who succeed typically are more willing to listen to other people feedback regardless of how much criticism there is to be said. It is easier to grow once you are aware of certain flaws. The less words are spoken the more powerful they are.


3) Find a balance in life


Life moves fast and it takes some balancing to keep yourself organized. The different decisions we have to make in life are about friends, family, work and traveling. One should not triumph over the other. Each category of life needs attention to live a happy, stress free lifestyle. To measure success in every aspect life it is best to look for progress that has been made.

Find out more about Josh Verne:



Igor Cornelsen Advises the Young Investor

The economy state is currently unstable, and the external factors seem not to be in favor to the investors on prnewswire.com. It is, therefore, mandatory to proceed with caution when investing in any business venture. Investing seems like an overwhelming financial practice. It is challenging and risky for people who are less experienced in the investment industry. Having the Knowledge on how a particular investment vehicle operates is, therefore, important. Igor Cornelsen takes the investor through the various tips required when making an investment.

• Do not Lose Money- The primary purpose of investing is making money. Therefore, in the case where an investment is costing you money, withdraw from it. Risk cannot be avoided when investing, however using the right procedure on angel.co and with proper decision making, it can be reduced. It is, therefore, a cardinal rule in investing, never to lose money.

• Start as early as possible- Time is critical. It is considered to be one element that determines how much one can make. Maximum returns are always realized by an investor who invested early on yolasite.com. There is no specific age limit in which someone can invest, but it is always important to start early.

• Diversify your Portfolio- Investing in one venture is precarious. In case the investment fails, the investor stands to lose all the capital at https://www.crunchbase.com/person/igor-cornelsen. It is, therefore, important to invest in various areas. Investing in different industries is regarded as distributing the risk. An investor should have a sound investment as well as a risky one. In some events, the greatest risk gives the greatest reward.

• Always have an investment adviser- Having an adviser is important especially for new and inexperienced investors. Later on, after gaining experience, one can choose to do away with the adviser. In most cases, the investor has experience and will always advise on making sound investments.

Among the advice given by Igor Cornelsen, the most important one is diversifying your portfolio. Investors are bound to lose money, but it is appropriate to have other investments to even up. Taking a look at Igor Cornelsen social media platform, in Facebook and Twitter handle, he advises his followers on ways to make good investments. He is also fond of posting different links that lead to financial advice sections.

Troy McQuagge wins the Coveted Prize, One Planet Awards


Troy McQuagge is the current President and Chief Executive Officer of the USHEALTH Group Incorporation. He is also a entrepreneur. Mr. McQuagge graduated from the University of Central Florida with a Bachelor of Arts Degree in 1983. It was during the same year that he started his profession with Allstate Insurance Company. Later in 1995, he was employed by the student insurance division of the United Insurance Companies Inc. (UICI). In 1997, he rose to the rank of the president of the UICI’s insurance agency, which was later acquired by a private company and changed its name to Health Market Agency. Mr. McQuagge became the sales and marketing manager. He later became its president and in 2007. During this period the company surpassed its $1 billion annual sales volume earning itself an exceptional recognition.


Mr. Troy McQuagge joined USHEALTH Group Inc. in 2010, a company he works for to this date. He was elected to the post of executive vice president and the chief marketing officer for the company in 2013. Later, in June 2014, Mr. McQuagge rose to the rank of President and C.E.O of the USHEALTH Group Inc. He continues to serve in this capacity in the company and in all its subsidiaries.


Troy McQuagge has won the coveted one planet awards, thereby becoming the C.E.O of the Year. The prestigious awards are a yearly peers and industry appreciation program aimed at recognizing outstanding professional excellence among companies and employees from all over the world. Different organizations are eligible to submitting nominations for their preferred candidates. Currently, the one planet awards are bestowed in categories and sections that comprise of organizations, teams, executives, latest products and services from across the world.


Upon joining the USHEALTH in 2010, Mr. McQuagge set on reshuffling and rebuilding the USHEALTH Advisors agency. Following the success of the initiative, he was promoted to the rank of the president and C.E.O of the company in 2014. USHEALTH Group has recorded huge strides of success and growth under Mr. McQuagge’s leadership.


Mr. McQuagge welcomed the honorary recognition but attributed the accolade to every person working for the USHEALTH Group. He further acknowledged the company’s ongoing commitment towards providing innovative and affordable coverage that continually meets the growing needs of the customers.


USHEALTH Group, Inc. is a privately owned insurance holding company with headquarters in Fort Worth in Texas. The company aspires to provide innovative insurance solutions to small business owners and self-employed persons. Its chief goal is to ensure the combination of talents amongst all the employees and agents in order to provide superior customer services in all its operations while at the same time reaming competitive and profitable in the insurance coverage market.



Stephen Rotella; A Dynamic Financial Leader And Philanthropist

Stephen Rotella is recognized globally for his excellence in operational and strategic management in the banking and financial industry. Right now, Stephen is the CEO and president of StoneCastle Partners LLC.



With numerous endorsements from other giants in the industry, Stephen inspires innovation and change that ultimately lead to growth in assets and profitability. Stephen lives in New York.


Background and Achievements


Stephen graduated from the State University of Newyork at Stony Brook with a Bachelor’s degree in Economics. He went on with his education and attained an MBA in Finance and Information Systems.


After graduation, Stephen set of his career in the retail, brokerage, system consulting, and brokerage industries. With his foundation intact, he moved on to Chase Home Finance where he worked for 18 years.


Stephen then left Chase and joined Washington Mutual. He served as the company’s president and CEO for three years.


During his time at Chase Home Finance, and Washington Mutual, Stephen significantly impacted the success of both companies.


Stephen Rotella then moved on to become the CEO of StoneCastle Management. Armed with three decades of experience in strategic and operational management, Stephen was elected President of StoneCastle Partners LLC in 2014.


Under Stephen’s leadership and guidance, StoneCastle Cash Management acquired Intermedium Sweep Business. He pointed out that the acquisition would cement the company’s position as the leading insured deposit providers.


Furthermore, StoneCastle Management would be in a position to assist firms and institutions that might be facing challenges in providing value to their clients while also trying to improve their assets and profits.


Impact on The Community


Stephen believes in promoting arts. He focuses on assisting the less privileged, in particular through the arts industry. To this effect, he previously served on several regional arts companies.


Stephen was recently selected to act as the board chairman for LIFT. He reiterated that the was honored to be instrumental in alleviating poverty in the US and making a difference in people’s lives.


Stephen Rotella is a world-renowned leader in the banking and financial industry who continues to come up with innovative ways to influence the industry and provide sustainable financial solutions.




Doe Deere’s Lime Crime Makeup Enhances And Empowers Faces

There is traditional makeup, and then there is Lime Crime, which hits the sassy, sexy note.


Russian born Doe Deere launched her Lime Crime brand in 2008, frustrated that even a metropolis the size of New York City barely sold brightly colored cosmetics. In an interview with IdeaMensch.com, the lavender-haired businesswoman said she developed the popular line to give makeup-obsessed fans an alternative.


Doe Deere made it her mission to offer highly pigmented lipsticks, eye shadows and eye liners in vivid shades you would never find with other makeup labels. These bright, glam and naughty cosmetics allow women and men, too, to find their own standard of beauty. When you put on Lime Crime, you will turn heads, because the colors and textures are out of this universe.


Putting on bold makeup empowers you, says Doe Deere at her Lime Crime shopping website’s About Me page. It can change your life:


“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!”


Apparently, the message has meant something to Doe Deere’s global fan base. Today, her super popular Instagram page counts more than 2.7 million followers. Lime Crime has become the social media darling in a very brief time.


Young people admire Doe Deere’s business savvy and her quick adjustment to life here in the United States. Her strong work ethic and maintaining a hands-on approach to her company has allowed Lime Crime to soar to new heights.


The CEO and founder is busy daily, checking in with the brand’s creative director, participating with company meetings and collaborating with a chemist when developing new makeup products.


Doe Deere also wears every product she sells, so she can sample its quality, color, texture, how it wears on the face, etc. If the product is sub-par, she won’t allow it to be sold.


Social media plays a major role in Lime Crime’s e-commerce presence, and Doe Deere enjoys interacting with her many beautifully adorned fans. It was Doe Deere who brought bright blue lipstick to the masses and inspired it to go mainstream. Lime Crime’s Denim Blue Perlees liquid matte metallic lipstick is absolutely stunning and become a huge favorite at red carpet events.


Colorful hair, fashion and makeup make Doe Deere happy and free to be. She believes the trio go together. Lime Crime, because it’s in your face.

Simple Tips for Shampooing Your Hair Properly

The primary reason your hair appears shiny and healthy after a visit to the salon is that the professionals know the key to amazing hair is well-applied shampoo. Washing your hair in the wrong way turns your strands from smooth and shiny to dull. Below are ideas for shampoo application.

  1. Start by soaking your hair

Using either cold or warm water, wash your hair and ensure it is wet – shampoo application becomes easy when hair is wet.

  1. Massage your scalp gently

Massaging your scalp during the application of shampoo encourages the growth of healthy hair and removes dirt from the scalp.

  1. Use the correct shampoo to clean your hair

Identify shampoo that suits your hair. Avoid cheap shampoos that contain harmful sulfates. Your hair requires one or two rounds of shampoo. Application of high volume of the conditioner may leave your hair unprotected. Once you finish the shampooing process, rinse your hair with clean water and ensure no shampoo residue is left. You can wait for your hair to dry or use a blow dryer to speed up the drying process.

WEN by Chaz in brief

WEN Hair is a line of groundbreaking hair care products that is taking the beauty industry to a wholly new level. The renowned stylist Chaz Dean is the brains behind the globally acclaimed hair care line. The Los Angeles stylist has introduced a 5-in-1 conditioner that replaces the traditional shampoo, detangler, deep conditioner, conditioner, and leave-in conditioner. Check out the brand’s Wiki page for more info.

Introducing WEN Cleansing Conditioner into your day-to-day hair care program is one-step towards healthy and strong hair. Unlike ordinary shampoos that contain harsh stripping agents, WEN Cleansing Conditioner is a mixture of ingredients such as extracts and herbs. It is vital to cleanse your hair with the right quantity of the conditioner on a regular basis to attain the best results. Wen hair care products are available on QVC.

More hair care tips here: https://www.facebook.com/WENhaircare/

Wessex ELibrary Collection Online

The Wessex Institute of Technology is a higher learning institute that is located in England. However, their reach is International. They are heavily involved with the exchange of knowledge between academics and those in various industries. Their scientific research contribution continues to grow and flourish as their reach grows across the world. Certainly, the Wessex elibrary Collection is highly regarded by academics and those in various industries because of Wessex’s commitment to only producing the highest quality academic and literary work.

Check this link: http://www.theweek.co.uk/62910/the-uks-top-20-universities-for-employability

Wessex ELibrary Collection Online

The Wessex elibrary is a great source for powerful information in various fields of information for those in higher education or important industries that share knowledge with the community. It is easy to gain immediate access to the wealth of information and knowledge that is included in the elibrary. The good news is that one does not have to register to download any of the material. Wessex provides open access to all the material. In addition, the PDF material is easy to download straight to your computer and start reading immediately. Certainly, there is a wealth of knowledge waiting on the online site for your inspection. Browse the site for any papers or materials that match your interest today. See wessex.ac.uk.